The Carbon Challenge
A project begins with a vision - a building that performs efficiently, endures over time, and remains commercially viable. Today, however, every design decision is shaped by another critical factor: carbon. Not as an abstract target, but as something embedded in every beam, slab, and connection.
CLEAR was created to make that hidden impact visible and actionable..
The platform enables engineers, architects, and developers to compare the embodied carbon of different structural design options in real time, while simultaneously identifying optimised solutions. Rather than relying on assumptions or retrospective analysis, project teams can immediately see which approach delivers the lowest carbon impact while still meeting performance, programme, and cost requirements.
For designers, CLEAR provides clarity at the stage where decisions have the greatest influence. For clients and developers, it offers transparent, measurable comparisons that support sustainability objectives and ESG commitments. For project teams, it reduces risk, minimises late-stage redesign, and enables more informed collaboration from the outset.
Embodied carbon can account for up to 50% of the total lifecycle emissions of a new energy-efficient building. As sustainability and resource optimisation become central to the future of construction, the industry must rethink how buildings are designed and delivered.
At ClearTech, we are pioneering sustainable structural engineering solutions that combine innovation, performance, and efficiency. Our focus is on reducing embodied carbon through smarter engineering, optimised material use and forward-thinking design strategies that set new benchmarks for the built environment.
Achieving Net Zero by 2050 will require structures that use less material, are designed for longevity, and embrace new engineering methods and technologies.
As Peter Drucker famously said, “What gets measured gets managed.”
While analysis tools can help teams compare and iterate design options, measurement alone will not reduce embodied carbon. CLEAR goes further - providing not only the ability to measure impact, but the ability to actively manage and reduce it through better-informed engineering decisions.
